About Me

Todd WickerstyTodd Wickersty

I’m a partner and co-founder of Storyware in Charlottesville, Virginia. We provide brand and digital strategy, UX design, and web development services to a variety of remarkable organizations. I’ve been my own boss since 2005. Before then, I …

  • Led a team of PMs, designers, and QA analysts that built hundreds of eCommerce sites for the likes of The Grateful Dead, Dave Matthews Band, Madonna, Britney Spears, Wilco, The Rolling Stones, (you name it) at Musictoday in Charlottesville from 2001 - 2005.
  • Managed a variety of ad reporting projects at AOL in Northern Virginia, shortly after the Time Warner merger. I survived a couple rounds of layoffs before I got the hell out of Dulles.
  • Changed careers after MBA school to become a consultant at Accenture working for a couple large telecom clients during the dotcom boom.
  • Coordinated the 1996 NCAA Division I Men’s Golf Championships for the host school, UT-Chattanooga, which happened to be the last collegiate event for Tiger Woods. You might have heard of him. He won it, of course.
  • Managed all the special events during the football and basketball games for a year at the University of Tennesse at Chattanooga. The motorized blimp that was used to drop coupons on the crowd cost more than me.
  • Researched video clips for use on ESPN television shows at PGA Tour Productions in Jacksonville, Florida.
  • Scrubbed white walls and vacuumed interiors at a bikini car wash in Jacksonville Beach, Florida.


I renovated this site in late 2016/early 2017. It’s powered by Blot, which I highly recommend.


Instagram sometimes.

You can reach me at todd@storyware.us.

Up next
Latest posts My 2017 in Live Music Entrepreneur by Accident My 2016 Homescreen My 2016 in Live Music Why ‘Rogue One’ Is a Better ‘Star Wars’ Movie Than ‘The Force Awakens’ Offense It’s The End of The Laptop As I Know It (And I Feel Fine) My 2015 in Live Music The Gift of Great Radio Learn By Example Off The Road The Family Network